The financial world, on one map.

Every product you'll be offered belongs to one of five asset classes, sits under one of a handful of regulators, and fits somewhere in the order your money should flow. See the whole system, then zoom into any part of it.

Explore the map Browse 91 terms

Five asset classes, one you.

Select an asset class to see what it's for, how risky it is, how it's taxed and which products belong to it.

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Equity

Long-term growth that outpaces inflation.

Risk
Typical returns: Roughly 11–13% a year over long periods, with sharp falls
Liquidity: Days (except ELSS: 3-year lock-in)
Tax: LTCG 12.5% above ₹1.25 lakh; STCG 20%

Products in this class

Index funds and ETFs
Own the whole index at very low cost
Active equity funds
Large, mid, small, flexi-cap and more
ELSS
Equity fund with 80C benefit (old regime), 3-year lock-in
Direct stocks
Individual companies through a demat account
NPS equity
Up to 75% equity inside NPS

Learn: Stocks

How money should flow

The order matters. Products come near the end, after the foundations that protect them.

Learning paths

Hand-picked routes through lessons, tools and checks for the moment you're in.

Brand new to money

Students and anyone starting from zero

Your first salary

The first two years of working life

Starting to invest

You have savings and want them to grow

Tax season

Choosing a regime and using deductions well

Planning retirement

Whether retirement is 10 or 35 years away

Parents planning for children

Education goals and teaching kids about money

Who runs the system

Regulators and market institutions that protect your money, and whom to complain to when something goes wrong.

RBI
Central bank. Sets the repo rate, regulates banks and NBFCs, manages the rupee.
SEBI
Regulates stock markets, mutual funds, brokers and investment advisers.
IRDAI
Regulates insurance companies and products.
PFRDA
Regulates the National Pension System and Atal Pension Yojana.
NSE and BSE
Stock exchanges where shares, ETFs, bonds and derivatives trade.
NSDL and CDSL
Depositories that hold your shares and securities electronically.
AMCs
Asset management companies that run mutual funds.
AMFI
Mutual fund industry body; registers distributors (ARN).
Credit bureaus
CIBIL, Experian, Equifax, CRIF: maintain credit histories and scores.
EPFO
Runs the Employees' Provident Fund and pension scheme.

Complaints about brokers, mutual funds or listed companies go to SEBI's SCORES portal; about banks, to the RBI Ombudsman; about insurance, to IRDAI's Bima Bharosa.